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Secondary
Market for Domain Names
(Please see CLICK
HERE for the categorized listing of major domain name auctions and
appraisals)
The exponential growth of eCommerce and scarcity
of short and meaningful names have led to creation of a secondary market for
domain names. Some of the most famous domain name transactions (please see
Exhibit 1) are business.com ($7,500,000), AsSeenOnTV.com ($5,000,000) and
Korea.com (5,000,000).
GreatDomains.com
- one of the largest domain name auctions has been in business since
November 9th, 1999 and on October
25, 2000 has been acquired by VeriSign Company. GreatDomains.com
has represented most of the high-profile domain names transferred including
loans.com for $3 million, drugs.com for $823,000, and cinema.com for
$700,000. Even large
old-economy companies like Procter & Gamble have registered hundreds of
non-strategic domain names (P&G has over a hundred domains registered
including flu.com, beautiful.com, scent.com, dry.com and thirst.com).
Several international banks have recognized the value of a domain name and
started offering mortgages backed by domain name collaterals (CLICK
HERE to see the related article).
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