|
Exhibit
2: Part 2: Accredited Registrars
1.
Threat of new entrants (How easily could other firms enter your
industry?)
|
|
Yes
(+)
|
?
|
No
(-)
|
|
1.
Do large firms have a cost or performance advantage?
|
|
|
-
|
|
2.
Are there any proprietary product differences in the industry?
|
+
|
|
|
|
3.
Are there any established brand identities in the industry?
|
+
|
|
|
|
4.
Do customers incur any significant costs in switching
suppliers?
|
|
|
-
|
|
5.
Is a lot of capital needed to enter the industry?
|
+
|
|
|
|
6.
Is serviceable used equipment expensive?
|
|
?
|
|
|
7.
Does the newcomer to the industry face difficulty in accessing
distribution channels?
|
|
|
-
|
|
8.
Does experience help to continuously lower costs?
|
|
?
|
|
|
9.
Does the newcomer have any problems in obtaining the necessary skilled
people, materials or suppliers?
|
|
?
|
|
|
10.
Does the product or service have any proprietary features which give
you lower costs?
|
|
|
-
|
|
11.
Are there any licenses, insurance or qualifications, which are
difficult to obtain?
|
+
|
|
|
|
12.
Can the newcomer expect strong retaliation on entering the market?
|
|
|
-
|
|
13.
Is the industry growing fast enough that the newcomer does not have to
take market share from existing players?
|
+
|
|
|
High
barriers to entry = 5 (+) factors (favourable to firms already in the
industry)
Low
barriers to entry = 5 (-) factors (unfavourable to firms already in the
industry)
Moderate/Undecided
= 3 ?
2.
Bargaining power of buyers (To
what extent are the customers locked in?)
|
|
Yes
(+)
|
?
|
No
(-)
|
|
1.
Is there large number of buyers relative to the number of firms in the
business?
|
+
|
|
|
|
2.
Is there large number of customers, each with relatively small
purchases?
|
+
|
|
|
|
3.
Does the customer face any significant costs in switching suppliers?
|
|
|
-
|
|
4.
Does the buyer need a lot of important information?
|
|
|
-
|
|
5.
Is the buyer aware of the need for additional information?
|
|
?
|
|
|
6.
Is there anything that prevents the customer from taking the function
in-house?
|
|
?
|
|
|
7.
Are the customers not highly sensitive to price?
|
|
|
-
|
|
8.
Is the product unique to some degree or does it have accepted
branding?
|
+
|
|
|
|
9.
Are the customers' businesses profitable?
|
|
?
|
|
|
10.
Are there incentives to the decision-makers?
|
|
|
-
|
Low
bargaining power of buyers = 3 + factors (favourable to firms already in the
industry)
High
bargaining power of buyers = 4 - factors (unfavourable to firms already in
the industry)
Moderate/Undecided
= 3 ?
3.
Threat of substitutes (Are there some other products or service that
perform the same job?)
|
|
Yes
(+)
|
?
|
No
(-)
|
|
1.
Substitutes have performance limitations that do not completely offset
their lowest price, or their performance advantage is not justified by
their higher price.
|
+
|
|
|
|
2.
The customer will incur costs in switching to a substitute.
|
|
?
|
|
|
3.
The customer has no real substitute.
|
+
|
|
|
|
4.
The customer is not likely to substitute.
|
+
|
|
|
Low
threat of substitution = 3 + factors (favourable to firms in the industry)
High
threat of substitution = - factors (unfavourable to firms in the industry)
Moderate/Undecided
= 1 ?
4.
Bargaining power of suppliers (To what extent is the firm dependent
on the suppliers?)
|
|
Yes
(+)
|
?
|
No
(-)
|
|
1.
My inputs (materials, labour, supplies, services, etc.) are standard
rather than unique or differentiated.
|
+
|
|
|
|
2.
I can switch between suppliers quickly and cheaply.
|
|
|
-
|
|
3.
My suppliers would find it difficult to enter my business or my
customers would find it difficult to perform my function in-house.
|
|
?
|
|
|
4.
I can substitute inputs readily.
|
|
|
-
|
|
5.
I have many potential suppliers.
|
|
|
-
|
|
6.
My business is important to my suppliers.
|
+
|
|
|
|
7.
My cost of purchases has a significant influence on my overall costs.
|
+
|
|
|
Low
bargaining power of suppliers = 3 + factors (favourable to firms already in
the industry)
High
bargaining power of suppliers = 3 - factors (unfavourable to firms already
in the industry)
Moderate/Undecided
= 1 ?
5.
Determinants of rivalry among existing competitors (What is the
present competitive environment like?)
|
|
Yes
(+)
|
?
|
No
(-)
|
|
1.
The industry is growing rapidly.
|
+
|
|
|
|
2.
The industry is not cyclical with intermittent over-capacity.
|
|
?
|
|
|
3.
The fixed costs of the business are a relatively low portion of total
costs.
|
+
|
|
|
|
4.
There are significant product differences and brand identities
between the competitors.
|
|
?
|
|
|
5.
The competitors are diversified rather than specialized.
|
|
?
|
|
|
6.
It would not be hard to get out of this business because there
are no specialized skills and facilities or long-term contract
commitments, etc.
|
|
|
-
|
|
7.
The customers would incur significant costs in switching to a
competitor.
|
|
|
-
|
|
8.
The product is complex and requires a detailed understanding on the
part of the customer.
|
|
|
-
|
|
9.
The competitors are all approximately of the same size.
|
|
|
-
|
Lower
intensity of rivalry = 2 + factors (favourable to firms in the industry)
Higher
intensity of rivalry = 4 - factors (unfavourable to firms in the industry)
Moderate/Undecided
= 3 ?
Overall industry rating
|
|
Favourable
|
Moderate
|
Unfavourable
|
Net
|
|
Threat
of new entrants
|
+5
|
?3
|
-5
|
0
|
|
Bargaining
power of buyers
|
+3
|
?3
|
-4
|
-1
|
|
Threat
of substitutes
|
+3
|
?1
|
-0
|
+3
|
|
Bargaining
power of suppliers
|
+3
|
?1
|
-3
|
0
|
|
Intensity
of rivalry among competitors
|
+2
|
?3
|
-4
|
-2
|
|
